St. Joseph’s Health and St. Peter’s Health Partners Earn National and Regional Honors for Marketing Excellence

 

Syracuse, N.Y. – St. Joseph’s Health and St. Peter’s Health Partners are honored to announce their Marketing and Communications (MarComm) team achieved national and regional recognition for their marketing efforts at the close of 2025, with several of their advertising campaigns celebrated for excellence.

 

The team and its creative agency, Ayni Brigade, were honored with two Silver and two Bronze awards from the Healthcare Marketing Impact Awards, one of the most respected national programs in the industry. Presented by Modern Healthcare and AdAge, these awards recognize organizations that demonstrate outstanding creativity, strategic execution, and measurable results in healthcare marketing.

 

The winning campaigns were selected for their ability to advance healthcare delivery, strengthen patient engagement, and build trust through compelling, innovative storytelling. Categories included integrated marketing campaigns, data-driven strategies, and purpose-driven initiatives, establishing these honors as a benchmark for excellence among healthcare providers, insurers, suppliers, and advocacy organizations nationwide.

 

Award Highlights:

• Data-Driven Campaign of the Year (Silver): “Less is More” Robotic Surgery – St. Peter’s Health Partners and St. Joseph’s Health
• Film/TV/Video Campaign of the Year (Silver): “Hear You to Heal You” Women’s Health – St. Peter’s Health Partners and St. Joseph’s Health
• Print/Out-of-Home Campaign of the Year (Bronze): “Shine On” – Burdett Birth Center
• Purpose-Led Campaign of the Year (Bronze): “Shine On” – Burdett Birth Center

 

“These national awards place us among the best in the country,” said Jamie Arnold, Regional Director of Marketing and Communications for the two health systems. “They reflect not only the creativity of our campaigns but also the strength of our partnerships and our commitment to telling stories that truly matter to patients and communities.”

 

To see the winning campaigns and read more about the awards, visit Healthcare Marketing Impact Awards 2025 winners announced - Modern Healthcare.

 

On a regional level, the MarComm team and its agency also earned the Integrated Marketing Campaign of the Year award at the 2025 Capital Region MARCOM Awards for its “Less is More” robotic surgery campaign. The campaign highlighted the benefits of minimally invasive robotic procedures, reinforcing the organizations’ dedication to advanced care and patient-centered outcomes.

 

The Capital Region MARCOM Awards, co-hosted by the American Marketing Association (AMA) Capital Region Chapter and the Public Relations Society of America (PRSA) Capital Region Chapter, celebrate the most impactful marketing and communications work across New York’s Capital Region. Judged by industry peers nationwide, the awards recognize campaigns that excel in creativity, strategic planning, and measurable results across categories such as integrated marketing, public relations, and digital engagement.

 

To read more about the 2025 awards and the winners, visit The Capital Region MARCOM Awards.

 

“Health care marketing is about more than promotion, it’s about trust,” Arnold added. “These honors affirm that we’re delivering messages that resonate, educate, and empower. That’s the ultimate goal. Together, these achievements highlight our unwavering commitment to innovation and excellence in healthcare marketing. As we look ahead, St. Peter’s Health Partners and St. Joseph’s Health will continue to lead the way because when patients are informed, they are empowered to make the best decisions for their health.”